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21 Aug

For a good hair day, everyday

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Ce iubesc la Feeric este ca in fiecare an imi ofera oportunitatea de a crea noi prietenii care dureaza o vesnicie. Sunt mai mult de 20 de tari implicate in acest proiect si din fiecare am prieteni care imi fac viata mai frumoasa.

In acest an, Feeric Fashion Week mi-a oferit un nou prieten, un britanic de data aceasta si sper la o prietenie de durata. Vorbesc despre noul brand premium de beauty din portofoliul Professional Brands, ghd. Sa va spun de la ce vine ghd ca sa intelegeti mai bine de ce m-am indragostit de acest brand intr-o clipire: good hair day. Sunt sigura ca ati inteles deja dar o sa va spun mai multe ca toate sa putem arata fabulos!

Daca vorbim „matematic”, stylerul ghd Platinum, cel mai performant produs al brandului integreaza tehnologia tri-zone despre care este dovedit ca reduce ruperea parului cu peste 50% si ofera cu peste 20 % mai multa stralucire culorii parului”

Dar daca e sa vorbim mai mult la sentiment, o sa intelegeti de ce “inovatia face parte din adn” si de ce am fost cucerita. Asta se datoreaza faptului ca brandul a mizat pe depasirea si provocarea propriilor limite. Impartind acelasi adn era imposibil sa nu existe chimie intre noi.

In alta ordine de idei, ghd si-a propus “sa ofere putere femeii, in fiecare zi, in fiecare moment, sa o sustina in a-si atinge obiectivele cu incredere si curaj.”

Deci ghd ii ofera femeii toate instrumentele de care are nevoie astfel incat sa fie si sa se simta frumoasa, increzatoare si cu un pas mai aproape de a cuceri lumea.

Aici intervine si stilistul care o ajuta sa se auto descopere si sa accepte provocarea de a se transforma intr-o femeie puternica, frumoasa, in fiecare zi. In cazul meu, acest lucru a fost posibil datorita Getei Marin, key hair stylist in Feeric, care m-a ajutat sa devin acea femeie.

Pe langa ca m-a facut sa arat spectaculos in fiecare zi, un alt lucru minunat despre ghd este ca au intreg pachetul! In primul rand, placile, disponibile in 3 dimensiuni, deci chiar daca aveti parul lung, scurt sau mediu aveti de unde alege!

Uscatorul de par vine cu 2 propuneri elegante, ghd aura care ofera inovatie in uscarea parului si ghd air, care ofera un styling professional in jumatate de timp.

Pe langa toate aceste calitati si respectul pe care il ofera parului, ghd ne propune si un spray cu protectie termica care ofera o senzatie unica, de matase, la atingerea parului.

Acestea fiind spuse sunt sigura ca v-am convins sa descoperiti o noua dimensiune in hairstyling oferita de ghd.

Acestea sunt secretele unei prietenii de durata! Si un look fabulos!

For a good hair day, everyday!

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english version

What I love about Feeric is that each year I make friendships that last forever. There are more than 20 countries involved in this project and I have more lifetime friends that make my life better then i could wish for.

This year Feeric gave me the opportunity to meet another good friend, a British one this time, and I do hope for a long term friendship. I am talking about the new beauty premium brand from Professional Brands, ghd.

Allow me to share with you what ghd stands for so you can understand why I fell in love with it in a blink of an eye: Good Hair Day!

I’m sure you totally get me now but I’m gonna tell you more about it so we can all look fabulous.

If we talk math, Platinum styler, the most performant product of the brand uses tri-zone technology which is proved that reduces breaking of hair strands by 50 % and highlights its color making it more shiny by 20 %

But if we talk about feelings you will get why „innovation is part of the DNA” and why I totally fell for this brand. And that’s because they bet on overcoming and challenging their own limits. So we kind of share the same DNA and that means it would be impossible not to have chemistry between us.

On the other hand, ghd wants to offer power to women, everyday, every moment, to support them in achieving their objectives with confidence and courage. So ghd is offering to women all the instruments they need in order to be and feel beautiful, confident and a step closer to conquering the world.

And here’s where the hair stylist comes in discussion. He or she has the task to help each woman discover herself and to accept the challenge of becoming a strong powerful and beautiful woman each and every day. And in my case this was all possible thanks to Geta Marin, Feeric’s key hair stylist, that helped me become that woman.

Another amazing thing about ghd is that besides making me look flawless each day, they’ve got the whole package! First of all the straightener comes in 3 shapes so even if you have short, medium or long hair you have plenty of options.

The hair dryer comes with 2 elegant options, ghd Aura – innovation in hair drying and ghd Air- professional styling in half time.

So besides all these qualities and the great respect they offer to hair there is also ghd heat protection spray that makes the hair feel like silk at touch.

All this being said I’m sure I convinced you to discover the new dimension in hairstyling offered by ghd.

Now these are the great secrets of a good friendship! And of a fabulous look!

For a good hair day, everyday!

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Landiana
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